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iPhone 6 and iPhone 6 Plus Helps iPhone Grab U.S. Smartphone Sales Crown for Q4 2014

iPhone 6 and iPhone 6 Plus Helps iPhone Grab U.S. Smartphone Sales Crown for Q4 2014

Apple’s iPhone took the U.S. smartphone sales crown for the fourth quarter of 2014 by the slim margin of 0.1%. This is the first time since 2012 that the iPhone took the top spot.

iPhone 6 and iPhone 6 Plus Helps iPhone Grab U.S. Smartphone Sales Crown for Q4 2014

The latest figures from Kantar Worldpanel (via TechCrunchshow Apple’s iPhone wound up with a 47.7% slice of the U.S. smartphone sales pie, while Android fell closely behind with a 47.6% piece of the action. Microsoft’s Windows Phone was left to pick up the crumbs, scraping together a mere 3.8% of sales.

Apple’s razor-thin margin of victory is likely due to both the successful debut of the iPhone 6 and 6 Plus handsets, and Apple’s device available at varied price points, says Carolina Milanesi, chief of research at Kantar Worldpanel ComTech.

“While the success of the iPhone 6 and 6 Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.”

Kantar lists the iPhone 6 as the best selling smartphone in the U.S. It also notes that the iPhone’s marketshare grew in Europe by 6.2% for the holiday quarter. Amazon’s share dropped 3.8% overall in Europe, with Italy the only country to show growth for Android.

China was another bright spot for Apple, with sales growing 2.5%, good for a 21.5% market share, due to strong iPhone 6 and 6 Plus sales.

(Via MacRumors)

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