Apple debuted two new Apple Music ads during Sunday night’s MTV Video Music Awards. The ads, in the form of a two-part story, feature The Weeknd, with a cameo by John Travolta.
Ad #1 features The Weeknd walking backstage following his performance at the VMAs, heading out a backstage door, and hopping into a limo driven by Travolta. After settling in, The Weeknd takes out his iPhone and listens to Beats 1 Radio while checking out his own artist page on Apple Music Connect.
The second ad, focusing on Apple Music playlists, shows The Weeknd arriving at an MVAs afterparty while his single, “The Hills” is playing and shows him shuffling through additional songs from one of his Apple Music playlists. The ad ends with the tagline “It’s all in your head. Create your own party. Unlimited music for $9.99.”
The new ads have yet to be posted to Apple’s official YouTube channel, however a number of users have posted the ads on their own channels.