Mark Zuckerberg Says a Facebook ‘Dislike’ Button is on its Way

Mark Zuckerberg Says a Facebook ‘Dislike’ Button is on its Way

It only took forever, but a “Dislike” button will finally come to Facebook. Company CEO Mark Zuckerberg said a Dislike button is on the way during a town hall meeting on Tuesday at Facebook headquarters.

Mark Zuckerberg Says a Facebook 'Dislike' Button is on its Way

Zuckerberg noted the new button would give Facebook users a way to more realistically express their emotions, rather than just having the “Like” option.

“People have asked about the ‘dislike’ button for many years, and probably hundreds of people have asked about this, and today is a special day because today is the day that I actually get to say we are working on it, and are very close to shipping a test of it,” Zuckerberg said, according to a CNBC report.

The CEO says the social network has held off adding a Dislike button, due to a reluctance to put a Reddit-style up-voting and down-voting system into place.

A Dislike button could lead to companies and users making a big change in their posting content strategy. Allowing users to dislike content could radically affect the traffic received from Facebook, which is by far the largest driver of traffic to other sites.