Apple continues to debut new ads focusing on the iPhone 6s/6s Plus and its updated camera features. The latest ad is a short 15-second spot, featuring the Live Photos feature.
In the ad, entitled “Half Court,” a half-court shot by by Golden State Warriors guard Stephen Curry is recorded, and then played back.
Apple’s ad copy on the YouTube page reads:
“The iPhone 6s is here, and the only thing that’s changed with the camera is everything. Because now you can shoot amazing Live Photos. Bringing every moment, big or small, to life with just a touch.”
Apple has debuted several new video ads to promote the new iPhone 6s, focusing on 3D Touch, Siri, and the new camera features. The company has also launched a barrage of ads featuring Apple Watch, Apple Music, Apple Pay, and more.