Apple has released a new set of print ads in their ‘Shot on iPhone’ ad campaign to be displayed in 25 countries beginning today. On November 5, 2016, the iPhone maker enlisted a group of photographers to “to capture life from dusk to dawn using the low-light camera on iPhone 7.”
Some of the photographers tackled extreme climates in search of the perfect shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture breathtaking views of Gunung Karang’s lava flow after dark. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.
Elsa Bleda captured artists in and around Johannesburg, South Africa. Jennifer Bin shot her hometown of Shanghai from rooftops throughout the city and Illinois’ Kristin Kelley captured the night through the eyes of her children.
Reduced sized versions of the photos in the campaign can be viewed by clicking the thumbnails in the gallery below. Full-sized versions of the photos can be downloaded from the Apple website.
Apple didn’t specify which countries the new photo campaign will make an appearance. The photos are just the latest in the company’s “Shot on iPhone” ad campaign, which features photos taken by actual users of the iPhone. The campaign has included TV ads, billboards, web ads, and more. The television ads are usually backed by popular music available via the Apple Music streaming music service.
