Apple on Friday posted two new iPad Pro ads that are a part of their “Twitter” ad campaign. The series highlights various features of Apple’s Pro tablet and its accompanying Apple Pencil accessory. The ads use real posts form Twitter users.
The first new ad spot focuses on using the iPad Pro and the Apple Pencil to take notes, and how the Pro’s video recording capabilities allow users to record entire lectures for later viewing.
Video #2 shows how an iPad Pro can replace several pieces of equipment that usually clutter a desktop, like scanners, tablets of paper, and even a laptop.
The two new ads are just the latest in an ongoing series of ads based on real tweets. The ads have focused on LTE connectivity, apps, the Apple Pencil, and more.