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iPhone SE Tops American Customer Satisfaction Index for May 2017

iPhone SE Tops American Customer Satisfaction Index for May 2017

Apple’s 14-month-old iPhone SE has topped the most recent American Customer Satisfaction Index data for May 2017. This, despite its age and a consumer preference for bigger-screened devices.

iPhone SE Tops American Customer Satisfaction Index for May 2017

The ACSI data shows a customer satisfaction rating of 87 out of 100 for the iPhone SE, 1 point ahead of the iPhone 7 Plus and Galaxy S6 Edge+.


The ASCI gathered its data from 36,194 customer interviews during the 12 months ending in April 2017. The data from those customers was then run through the ACSI’s “cause-and-effect econometric” model, which assigns a rating to user comments and responses for an overall score out of 100 possible points.

Other Apple handsets making an appearance in the list include the iPhone 6 Plus, the iPhone 6s Plus, and the iPhone 7, which all received scores of 83 out of 100. The iPhone 5, iPhone 5s, and iPhone 6s came in at 80 out of 100. The iPhone 6 received 79 out of 100.

The full top 17 list is as follows:

  1. iPhone SE – 87 out of 100
  2. Galaxy S6 Edge+ – 86 out of 100
  3. iPhone 7 Plus – 86 out of 100
  4. Galaxy S6 Edge – 85 out of 100
  5. Galaxy S7 – 84 out of 100
  6. Galaxy S7 Edge – 84 out of 100
  7. iPhone 6 Plus – 83 out of 100
  8. iPhone 6s Plus – 83 out of 100
  9. iPhone 7 – 83 out of 100
  10. Galaxy Note 5 – 82 out of 100
  11. Galaxy Note 4 – 81 out of 100
  12. Galaxy S5 – 80 out of 100
  13. iPhone 5 – 80 out of 100
  14. iPhone 5s – 80 out of 100
  15. iPhone 6s – 80 out of 100
  16. Galaxy S6 – 79 out of 100
  17. iPhone 6 – 79 out of 100

While it may be a bit of a surprise to some to see the 14-month-old handset -which doesn’t include the latest and greatest technology – at the top of the list, it should be noted the index doesn’t measure performance, but instead how well the device is able to satisfy a user’s needs.

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