Beats on Monday debuted their new Studio3 Wireless over-ear headphones, featuring Apple’s W1 chip and Pure Adaptive Noise Canceling (Pure ANC) technology.
The new headphones are designed to deliver up to 22 hours of listening with Pure ANC enabled, and up to 40 hours with Pure ANC turned off. Fast Fuel charging technology allows users to quickly get a charge, with three hours of music from a 10 minute charge.
Pure ANC is described as follows:
This groundbreaking new technology uses advanced algorithms to continuously monitor your listening environment, so that it can best block out ambient noise—not only on an airplane, but also in a noisy café or a busy office. Pure ANC also evaluates fit and adjusts for leakage caused by hair, glasses, different ear shapes and movement of your head as you go about the day. Additionally, Pure ANC simultaneously checks what you’re hearing while noise canceling is applied against the original music content to adjust and ensure optimal audio fidelity. What’s remarkable is that Pure ANC’s real-time audio calibration operates up to 50,000 times a second.
The new Studio3 Wireless headphones also feature Apple’s W1 chip, allowing them to instantly pair with an iPhone, iPad, Mac, or other Apple device, and seamlessly switch between a user’s iCloud-connected devices.
The headphones can be used with non-Apple devices as well, via the tradiitonal Bluetooth method.
The new Beats Studio3 Wireless which basically look the same as Beats’ original Studio wireless earphones, can be ordered today via the Apple website for $349.95 in the United States, $399.95 in Canada, and £299.95 in the UK. Shipments are expected to begin in mid-October. Available colors include: Red, Matte Black, White, Porcelain Rose, Blue, and Shadow Gray.