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Flipboard CEO Calls Apple News ‘a Product Living in the Past’

Flipboard CEO Calls Apple News ‘a Product Living in the Past’

Flipboard CEO Mike McCue says rival mobile news service Apple News is a platform “living in the past.” McCue made the comments during Tuesday’s Code Media event in California, where he participated in an onstage Q&A session.

Flipboard CEO Calls Apple News 'a Product Living in the Past'

“Apple News as a product is living in the past,” McCue said in the interview with Recode Editor in Chief Dan Frommer. There’s “no social” sharing capability, “no curation happening — it’s algorithmic,” and it’s “another format that publishers have to adopt.”

“We’re not trying to create a closed ecosystem … and that’s a big deal for publishers,” he added.

Flipboard and Apple News both organize online news articles into a format that allows for easy reading on mobile devices. Flipboard currently reaches around 100 million readers per month, while Apple News, which came a bit later to the dance, has around 70 million monthly users.

“When you’re an entrepreneur and you’re competing with Apple, that’s a pretty big deal,” McCue said in response to a question about the competitive risk of facing off against Apple, during an onstage interview at the Code Media conference in Huntington Beach, Calif., on Tuesday afternoon.

They’re “a partner and a competitor at the same time,” he added.

The Apple News ecosystem keeps users in the Apple News app, instead of redirecting readers to a publisher’s website as Flipboard does. McCue says that’s a “big deal for publishers.” However, Apple does offer a built-in advertising platform which allows publishers to keep 100% of the revenue from ads they publish, or receive 70% of the revenue from iAds sold by Apple.


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