Apple Pay Arrives in Brazil

Apple Pay Arrives in Brazil

Apple Pay, Apple’s contactless payments solution, has officially launched in Brazil via an exclusive partnership with Brazilian bank Itaú Unibanco.

Apple Pay Arrives in Brazil


Apple CEO Tim Cook revealed that Apple Pay would be launching in Brazil during the company’s first quarter earnings call, and today the “coming soon” label was removed from Apple’s website. A number of Brazilian users have been able to set up Apple Pay as of this morning, according to social media posts. 

Apple Pay is accepted a variety of merchants in Brazil, including Bullguer, Starbucks, Taco Bell, The Fifties, and Track&Field. The service will initially be limited to Visa and Mastercard credit cards issued by Itaú Unibanco, but is expected to expand to additional banks in the near future.

Apple Pay allows users to pay with their iPhone or Apple Watch at participating retailers that have contactless payments terminals in their places of business. More financial institutions can be expected to sign up in the new countries moving forward.

Adding Your Credit or Debit Card to Apple Pay

Users can add their credit or debit card to Apple Pay, by doing the following:

  • iPhone users running iOS 10  or higher can go to the Wallet app and tap the “+” icon in the upper right-hand corner to begin, and then just follow the prompts. Users of iPads with Touch ID can add a card to the service to use in apps by going into “Settings” -> “Wallet & Apple Pay” to add a card there.
  • Apple Watch users will need to enter the Watch app on their iPhone, Tap on the “Wallet & Apple Pay” option, and then tap the “Add Credit or Debit Card” option.