Apple on Monday posted two new short video ads aimed at giving Android users a not so gentle push to switch over to an iPhone. The two new spots are the latest in a series of “Life’s easier on iPhone” videos.
Ad number one, which is entitled “App Store,” depicts an Android users picking an app icon off of the shelf in her “store.” The icon blows up in her face. She then moves over to the “App Store” side of things and selects an app icon which does NOT blow up. The video is meant to depict App Store’s superior app safety, due to the human curation to protect against malicious apps.
The second ad shows off the Portrait Mode and Portrait Lighting modes in the built-in Camera app on the iPhone 8 Plus and iPhone X handsets.. The ad starts with two sides of the screen where photos are being taken, entitled “your phone,” and “iPhone.”
As the “your phone” model notices the Portrait Mode and Portrait Lighting effects being applied to the photos of the model on the iPhone side, she becomes frustrated. She eventually walks over to the “iPhone” side and bumping the model there out of the way so she can have her photo taken using the effects.
Both ads are 15 seconds in length and will likely make appearances on social networks as well as on broadcast and cable television.
The video are just the latest in a campaign designed to entice Android users over to the iPhone. All of the videos are connected to Apple’s “Switch” website, which contains information about how easy it is to switch from an Android device over to Apple’s handset.
The “Switch website contains information about switching to the iPhone, such as how easy it is to transfer information over from an Android handset, how great Apple Support is, the device’s improved security, information about improved performance, due to the devices’s software and hardware being manufactured by Apple, and much more.