A new report from Counterpoint Research shows Apple’s iPhone 8 taking the top spot on the May 2018 best-selling smartphone list. It nosed-out Samsung’s Galaxy S9 Plus for the title. Apple’s iPhone X finished in third place for the month.
During April of 2018, Apple was beat out by Samsung, with the Galaxy S9 Plus coming atop the list. This time around, however, Apple’s iPhone 8 barely edged out the Galaxy S9 Plus. Both locked in 2.4 percent of the global smartphone market during the month, with the iPhone 8 ever so slightly coming in first.
As for the iPhone X, it accounted for 2.3 percent of the global smartphone sale marketshare – making it the third best-selling smartphone during May of 2018. In fourth was the Xiaomi Redmi 5A, while the iPhone 8 Plus came in fifth.
Counterpoint Research says the success of the iPhone 8 is thanks to a recent promotional push from Apple, which includes their “How to shoot on iPhone” campaign.
According to the latest research from Counterpoint’s Market Pulse, Apple regained the top spot in the global best-selling smartphone list with the iPhone 8. Strong promotions (“How to shoot on iPhone”) running up to the football (soccer) World Cup helped the tech giant to trigger buyer interest in Europe and other markets. iPhone 8 sales were steady in the US postpaid channels.