In what seems like one of the most logical partnerships announced in recent memory, Apple’s Beats by Dr. Dre has announced a global marketing and merchandising partnership with the National Basketball Association (NBA).
The deal will make Beats the official headphones, wireless speaker, and audio partner to the NBA, WNBA, NBA G League and USA Basketball starting in October of this year.
In celebration of Beats’ 10-year anniversary, the multi-year deal will build on the music and tech brand’s global recognition by leveraging its extensive roster of NBA stars including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns.
The partnership will include a lineup of NBA team-branded headphones. In addition, Beats will provide its audio products to players during major events, including NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm and USA Basketball men’s and women’s national team exhibition tours.
Beats by Dr, Dre was co-founded by Dr. Dre and Jimmy Iovine in 2008, and is now owned by Apple.