During its first month of availability (November) the iPhone XR accounted for an estimated 32% of all U.S. iPhone sales.
The information comes from new sales data shared on Wednesday by Consumer Intelligence Research Partners. Apple’s more expensive models, the iPhone XS and iPhone XS Max racked up 35% of sales combined.
The iPhone XR performed comparably to the iPhone X in its first month of availability (November 2017). However, it couldn’t match the sales of the iPhone 8 and iPhone 8 Plus, which ranked in at 39% of sales in November, which was after two months of availability..
Based on the initial sales, iPhone XR took the same share of iPhone sales as earlier models in their first month on the market,” said Josh Lowitz, CIRP Partner and CoFounder. “Of course, comparisons are difficult, because of how Apple sequenced new model launches in the past two years. Last year, Apple launched the evolutionary iPhone 8 and 8 Plus first.”
“This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers. The 32% share of iPhone sales for the XR model compares favorably to the 30% share for iPhone X in the similar timeframe last year, but lags the combined share of iPhone 8 and 8 Plus during that period last year. Then, the similarly-priced models accounted for 39% of units, and after they had been available for a month before the iPhone X was released.”
CIRP says 82% of all iPhone buyers during November 2018 upgraded from an older iPhone, while 16% switched from an Android. The Android switcher numbers were up from November 2017, which saw 11% of iPhone buyers upgrading from an Android.
CIRP’s data was gleaned from a survey of 165 iPhone buyers in the United States.