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New Apple Watch ‘Flight’ Ad Spot Highlights ‘The Freedom of Cellular’

New Apple Watch ‘Flight’ Ad Spot Highlights ‘The Freedom of Cellular’

Apple has released a new ad spot featuring the Apple Watch Series 4 cellular model. The spot highlights the ability for Series 4 users to make calls and access data without requiring a nearby iPhone.

The video, published early on Wednesday to Apple’s U.K. YouTube channel, is entitled “Flight.” The video starts off with a runner trotting along a sidewalk following a path furnished by her Apple Watch Series 4. She runs into the woods, up a hill, and is then carried into the sky by the wind.

A series of airborne acrobatics follows as the runner exhilarates in her new freedom. She eventually drops into a lake, where she declines an incoming call on the Apple Watch. Then, after enjoying the view, she begins swimming to shore.

The video ends with the tagline: “The freedom of cellular.”

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