Apple has released a new ad spot featuring the Apple Watch Series 4 cellular model. The spot highlights the ability for Series 4 users to make calls and access data without requiring a nearby iPhone.
The video, published early on Wednesday to Apple’s U.K. YouTube channel, is entitled “Flight.” The video starts off with a runner trotting along a sidewalk following a path furnished by her Apple Watch Series 4. She runs into the woods, up a hill, and is then carried into the sky by the wind.
A series of airborne acrobatics follows as the runner exhilarates in her new freedom. She eventually drops into a lake, where she declines an incoming call on the Apple Watch. Then, after enjoying the view, she begins swimming to shore.
The video ends with the tagline: “The freedom of cellular.”