Apple is said to be hiring veteran industry artists to revamp the covers of “thousands” of Apple Music playlists in the hopes of coming up with something less “generic.”
One example is Gerard Huerta, known for his custom letter work for bands like AC/DC, Blue Oyster Cult, Boston, and Foreigner. His work now adorns Apple Music’s “The Riff” and “Classic Metal” playlists, The Verge said. Another artist, Stole “Moab” Stojmenov, was commissioned to do the covers of “Hip Hop Hits”and “Northern Touch.”
For three playlists — “Dale Reggaeton,” “Puro Jefe,” and “Al Cien Con La Banda” — Apple turned to Carlos Perez. Perez directed the video for the Luis Fonsi song “Despacito,” which now has over 6 billion views on YouTube.
So far, hundreds of playlist covers have received redesigns, said Apple editorial director Rachel Newman. The rest of the redesigns should appear over the next few months.
The changes will make Apple Music’s look and feel more like their competition’s covers.