A new in-depth article by Bloomberg journalists Austin Carr and Mark Gurman details the rise of Apple under CEO Tim Cook. The article details several attributes of Cook who took over from co-founder Steve Jobs. The article credits Cook and his eye for detail, operational prowess, and more for making Apple one of the largest companies in the world.
The story details a number of topics relating the history of Apple’s rise under Cook’s leadership. The article discusses how Cook has dealt with the political ramifications of moving production to China, Cook’s relationships with current and former U.S. Presidents, and more.
Under Trump, Apple continued to thrive, passing the $1 trillion valuation milestone in 2018, before passing $2 trillion two years later.
Cook remains the driving force behind Apple’s massive growth, as his decisions have turned the company into a “$2.3 trillion fortress.”
For all the details, read the article at Bloomberg.