Apple today shared a sneak peek at its newest retail location at the historic Tower Theatre in downtown Los Angeles, which opens Thursday, June 24. Apple Tower Theatre is Apple’s 26th location in greater Los Angeles. More than 100 team members will serve customers at the new store.
“At every corner, Los Angeles bursts with creativity across the arts, music, and entertainment, and we are thrilled to build on our relationship with this special city,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Apple Tower Theatre honors the rich history and legacy of this entertainment capital.”
The building is steeped in history.
Originally home to the first theater in Los Angeles wired for film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. That legacy of technological innovation continues today as the perfect venue to discover Apple’s full line of iPhone, iPad, and Mac, each of which has transformed modern-day filmmaking, photography, and music composition.
Upon the closing of its doors in 1988, the space has lain empty and unused. With the same level of care found in previous restoration projects, Apple collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater’s beauty and grandeur. Every surface was carefully refinished, and the building has undergone a full seismic upgrade.
Apple Tower Theatre is located on the corner of Eighth Street and Broadway, and features a fully restored clock tower, recreated Broadway marquee, terra cotta exterior, and renovated historic blade sign. Guests will enter the monumental lobby inspired by Charles Garnier’s Paris Opera house, featuring a grand arched stairway with bronze handrails flanked by marble Corinthian columns.
Inside the store is the Forum and signature video wall, sitting underneath the fully restored arch and surrounded by the theater’s original balconies. The Forum will be home to Today at Apple, where free daily sessions led by Apple team members and members of the local creative community provide inspiration and teach practical skills.
The Apple Tower Theatre opens on Thursday, June 24, at 10 a.m. The store will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday, with team members ready to provide support and service to all visitors.