The Apple website went down for a short time on Tuesday, and when it came back online, the website sported a new dedicated “Store” section, which boasts a refreshed look.
A new “Store” tab in the top navigation bar of the website takes customers directly to a dedicated online store portal where they can use a horizontal scrolling product carousel to shop for iPhones, iPad, Macs, Apple Watch, AirPods, and more.
Below that is a “Help” section that provides access to an Apple Specialist, get Genius support, and more. Below the Help section, there are callouts to free two-hour delivery, pickup options, Apple trade-in, and more.
The new store webpage looks quite similar to the Apple Store app on iPad and iPhone. The main store page also features current deals and promotions, as well as accessories and other products that Apple is featuring.
Customers will click into a product category, which provides access to product comparisons, accessories, shopping specialists, and much more.
The redesign marks the return of the “Store” tab, which disappeared in an earlier site redesign. The refreshed design should make it easier for customers to purchase the product they want without requiring them to wade through the product pages to find the “Buy” button.