Intel is reportedly making yet another attempt to win Apple back as a customer. Apple is currently in the process of transitioning all of its Mac lineup to its own proprietary Apple Silicon-based chips.
One day before Apple’s “Unleashed” event which was held on Monday, Intel’s CEO, Pat Gelsinger, said despite Apple moving away from his company’s processors, he still hopes that Apple will return to Intel as a customer.
A new report from DigiTimes says that Intel, alongside Samsung, is “striving to win orders for Apple’s in-house developed Mac processors.” Such a move from Apple would mean the company would no longer rely solely upon TSMC for the production of its Mac processors. Sources quoted in the report say that is unlikely.
Although Intel is seemingly looking to share Apple Silicon production, Intel continues to run anti-Mac ad campaigns. Some of the posts have backfired on Intel.
Currently, the MacBook Air and MacBook Pro lineups are Intel-free. Only the 27-inch iMac, the Mac Pro, and a single Mac mini model still use Intel processors. All of Apple’s Macs are expected to transition to Apple Silicon in the near future.