Apple’s upcoming “Peek Performance” event has scored its own “hashflag” on Twitter, making it Twitter official of sorts. “#AppleEvent” will be used to promote and increase visibility for the event.
According to Jane Manchun Wong’s Hashflag Browser, the hashflag will remain live on the platform until March 11 and is designated under “#AppleEvent,” “#EventoDaApple,” and “#ÉvénementApple.”
New #AppleEvent Hashflag pic.twitter.com/g2vhU2Ymyz
— Hashmojis (@hashmojis) March 3, 2022
Apple has used a Twitter hashflag to promote every event since September 2020. As noted by Agency Creative, “hashflags” can cost upwards of one million dollars, and they’re commonly used to promote big events like the Super Bowl or holidays.
Apple yesterday announced that it will hold its first media event of 2022 on Tuesday, March 8 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.
As has become “the new normal,” the “Peek Performance” event will be a digital-only event that will have no members of the press attending in person, due to the ongoing pandemic.
Apple is widely expected to unveil its new iPhone SE, a revamped iPad Air, and likely at least one Mac powered by Apple Silicon. The Mac has been rumored to be a new Mac mini, a 13-inch MacBook Pro, or both.
As has been rumored previously, the new iPhone SE is expected to look similar to the current model, which resembles an iPhone 8, but it will boast a faster A-series chip (likely the A15), and will also boast 5G connectivity and an improved camera.
Meanwhile, the revamped iPad Air is said to also feature an improved A-series chip along with 5G connectivity, but no major design changes. A new Mac using Apple Silicon may make an appearance at the event. Some rumors claim it is a new Mac mini model.
The new Mac could be a high-end Mac, powered by an M1 Pro, M1 Max, or M2 chip. An Apple Silicon-powered replacement for the 27-inch iMac isn’t expected to debut until August or September.
Apple will stream the event live on its website and in the Apple TV app when it begins at 10:00 a.m. Pacific Time on March 8. We’ll be covering the event right here, so see you then.
