Apple upcoming iPhone 14 base model will start at $799, the same price as last year’s base model 6.1-inch iPhone 13, says a new rumor out of East Asia.
A post from the account “yeux1122” on the Korean blog Naver claims that Apple will not increase the price of its entry-level flagship device in order to offset waning demand due to the global smartphone market slowdown.
Source of major US financial institutions.
(The accuracy of rumors related to iPhone in the US is over 90%)
Despite the recent price increase and supply chain instability, Apple decided to freeze the launch price of the iPhone 14 base model through a decision at the top executive level .
In particular, this decision
Considering the global mobile phone market stagnation and demand decline, the key to increasing users’ purchasing desire is the entry price, so the price of the basic model is frozen despite some price increase factors .
Apple’s iPhone 14 base model is expected to launch for $799.
The decision to impose a price freeze on the 6.1-inch iPhone 14, says yeux1122, was allegedly made “at the top executive level,” despite increased production costs and continued supply chain issues.
If Apple does launch the base model iPhone 14 at $799, it will mark the second year in a row that the price of the base model has not been raised. Apple’s base iPhone 12 launched in 2020 with the same $799 price tag.
Apple’s upcoming iPhone lineup will include a 6.1-inch iPhone 14, a 6.1-inch iPhone 14 Pro, a 6.7-inch iPhone 14 Max, and a 6.7-inch iPhone 14 Pro Max.