At launch, Apple had reportedly asked its suppliers to increase iPhone 14 production, as the Cupertino firm had expected strong demand during the holiday season. However, Apple is now reportedly pulling back on those extra iPhone 14 orders.
According to a Bloomberg report on Tuesday, iPhone 14 demand is just not strong enough to justify the increase in production. The report says that “an anticipated surge in demand failed to materialize.” Apple traditionally increases production at this time of year to meet the demand of the holiday season sales.
Bloomberg’s sources told the report that Apple first wanted to increase production of the iPhone 14 by at least 6 million more units by the end of the year. That plan has now been dropped.
Last week, Apple industry analyst Ming-Chi Kuo said Apple had told iPhone manufacturing partner Foxconn to increase its production of iPhone 14 Pro models, thanks to strong demand for the new devices.
Kuo said Foxconn will convert some of its iPhone 14 assembly lines over to making iPhone 14 Pro assembly lines. Kuo says the conversion will be equivalent to about a 10% increase in shipments of iPhone 14 Pro models.
The new iPhone 14 Pro and iPhone 14 Pro Max feature a much-improved processor, improved camera, and much more. Meanwhile, the iPhone 14 features the same outer design as the Pro models but is powered by the same chip used in last year’s iPhone 13. The iPhone 14 Plus boasts a larger screen and a larger battery but is also powered by the iPhone 13 processor.
This year, Apple introduced four new iPhone models: the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. The regular iPhone 14 models aren’t exactly a major upgrade compared to the previous generation. In fact, the only difference between them is a slightly faster chip, satellite connectivity, new camera features, and the Plus model replacing the iPhone mini.
