In a series of tweets earlier today, well-connected analyst Ming-Chi Kuo tweeted that Apple will work to further differentiate its “Pro” and non-“Pro” iPhone models with next year’s iPhone 15 lineup.
Taking a step further, Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro. It's the best practice via a precise product segmentation strategy to generate more sales/profits in a mature market.
— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 9, 2022
Kuo says that if Apple does further differentiate the iPhone lineup, it would increase “Pro” model sales. Kuo said that “Apple will also start creating differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro,” using a “precise product segmentation strategy to generate more sales/profits in a mature market.”
The differentiation could be as granular as each device being different in the iPhone 15 lineup. This could spur more customers to be upsold to the “Pro” level.
Kuo says that one of the reasons Apple is able to do this, “even though hardware innovation has become more challenging and the market has matured,” is believed to be cause the “Android camp still poses no threat to Apple in the high-end market” due to brand value and ecosystem disadvantages.
However, Kup also says that Qualcomm’s transfer of high-end chips for Android devices from Samsung to TSMC, Apple’s chip supplier, as well as an aggressive push toward foldable phones, could help the Android platform regain users in the years ahead.