Apple Promotes Apple Music Halftime Show With Rhianna With New Content

Apple Promotes Apple Music Halftime Show With Rhianna With New Content

Apple Music is the official sponsor of the Super Bowl LVII Halftime Show this Sunday, and Rhianna will be the headliner. Apple continues to promote the upcoming performance.

Apple has shared an iPhone wallpaper and Apple Watch face with Rihanna that can be downloaded in the Shazam app. You’ll find the content on a pop-up screen or by searching for Rihanna and tapping her concert page. Apple is also using new #AppleMusic and #AppleMusicHalftime hashflags with a pink Apple logo on Twitter.

The Super Bowl kicks off at 3:30 p.m. Pacific Time on Sunday. At 9 a.m. Pacific Time, Apple Music Radio’s Nadeska Alexis will interview Rihanna. A live stream will be available in the Apple Music app.

Apple has also shared an iPhone wallpaper and Apple Watch face with Rihanna that can be downloaded in the Shazam app on a screen that pops up or by searching for Rihanna and tapping her concert page, but it is not appearing for all users. There are also new #AppleMusic and #AppleMusicHalftime hashflags with a pink Apple logo on Twitter.