Apple’s VP of worldwide product marketing Bob Borchers recently sat down for an interview with India Today and discussed Apple Watch battery life and dropped a veiled hint about a new Apple Silicon-powered Mac Pro.
Apple Watch and Battery Life
If you’re an Apple Watch owner, you’ve likely experienced a few times when you wished the wearable’s battery life was better. It would be nice to be able to use your Apple Watch a few days in a row without needing to charge it, right?
The Apple Watch has been the subject of plenty of articles on the internet criticizing its “meager” battery life, with many articles drawing comparisons to other smartwatches, like Garmin’s wearables, which can go two weeks or more if you don’t make heavy use of its GPS feature.
Why, oh why can’t Apple improve the Apple Watch’s battery life?
Borchers told the publication that Apple is faced with a balancing act between features and battery life.
There are products in the company’s lineup that continue to require further efficiency gains. One of them is the Apple Watch, which is an excellent health tracker but which will also benefit greatly from more battery life
The company also continues to explore how it can achieve the best way to balance features – real-time health and body tracking for features like heart alerts or fall detection – and battery life.
He suggested that many are benefiting from rapid top-up charges.
“With fast charging, you can get 80 per cent of your battery capacity in 45 to 45 minutes. And this is actually a trend that we’re starting to see with more and more of our customers,” he said.
Mac Pro Teased
Apple still hasn’t announced any solid plans for the release of a new Apple Silicon Mac Pro, despite plenty of rumors floating in the rumors bowl. Among the rumor mongers are the well-respected (and well-connected) journalist Mark Gurman, who has in the past said that Apple has all but abandoned its work on an M2 Extreme chip that might have been used in a new Mac Pro. He also said a new Mac Pro would not have upgradable memory, nor upgradable GPUs.
Gurman’s comments led to questions wondering why make a new Mac Pro if it won’t be the most powerful Mac available, and that offers (at best) limited expansion possibilities.
Some say that iOS 16.4 code references point to a new Mac Pro with mentions of interchangeable “compute modules.” Which is all well and good, but leaves a few questions.
While Borchers didn’t provide any answers or even directly mention the Mac Pro, he did say that Apple intends to have the “entire product line” running on its own processors, which would include any future Mac Pro model.
“We have a clear goal to transition fully to Apple Silicone,” said Borchers. “We believe strongly that Apple silicon can power and transform experiences from the MacBook Air to all the way up to the Mac Studio. We’ve been very clear from the beginning that our goal is to take our entire product line to Apple Silicon. And that’s something we intend to do.”
While Borchers did not directly mention the Mac Pro saying the company intends to take the entire Mac lineup to Apple Silicon hints at the possibility of an Apple Silicon-powered Mac Pro.