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Mac Shipments Fall 40% YOY in Q1 2023, Despite M2 MacBook Pro and M2 Mac mini Launches

Apple’s Mac shipments were down 40% year-over-year in the first quarter of 2023, according to analysts at IDC. Mac shipments suffered despite the launches of the M2 MacBook Pro and M2 Mac mini during the quarter. (Via 9to5Mac)

The primary reason for the falling shipping numbers in the computer industry can be traced back to the end of the pandemic boom. Apple suffered the most among PC makers during the quarter, down 40%, while the overall market shipments shrank 29%.

IDC says Apple shipped 4.1 million units between January to March 2023, earning it fourth place. Meanwhile, market leader Lenovo shipped 12.7 million units, representing a decline of 30%.

While Apple’s 40% drop in shipments looks bad, it should be noted that the drop is due to Apple’s shining numbers in the same quarter last year, when it successfully launched the M1 MacBook Pro series.

The M2 update released in January has not made the same splash, as the M2 processor in this year’s Mac models was more of an iterative update than the M1 processor was.

Apple will report its earnings results for the second fiscal quarter (first calendar quarter) of 2023 on Thursday, May 4. A conference call to discuss second fiscal quarter results and business updates is scheduled for later that day, at 2:00 p.m. PT / 5:00 p.m. ET.

Chris Hauk

Chris is a Senior Editor at Mactrast. He lives somewhere in the deep Southern part of America, and yes, he has to pump in both sunshine and the Internet.