The new Pride Edition Sport Band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app. The band will be available in-store at Apple Store locations starting May 24. The band is compatible with the Apple Watch Series 3 and later.
Featuring a joyful design, the Pride Edition Sport Band incorporates a full range of vibrant colors to celebrate the beauty and diversity of the LGBTQ+ community. In addition to the colors of the core Pride flag, black and brown symbolize marginalized LGBTQ+ communities of color, as well as those impacted by HIV/AIDS. Light blue, pink, and white honor trans and nonbinary people.
Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The innovative pin-and-tuck closure is laser-etched with “Designed with pride in California.” The band is complemented by a matching animated watch face and iPhone wallpaper.
A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.
Apple traditionally releases a new Pride band each year, supporting and bringing awareness to LGBTQ+ advocacy organizations around the world.