2023 Pride Band for Apple Watch Now Available

2023 Pride Band for Apple Watch Now Available

The new Pride Edition Sport Band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app. The band will be available in-store at Apple Store locations starting May 24. The band is compatible with the Apple Watch Series 3 and later.

Featuring a joyful design, the Pride Edition Sport Band incorporates a full range of vibrant colors to celebrate the beauty and diversity of the LGBTQ+ community. In addition to the colors of the core Pride flag, black and brown symbolize marginalized LGBTQ+ communities of color, as well as those impacted by HIV/AIDS. Light blue, pink, and white honor trans and nonbinary people.

Made from a custom high-performance fluoroelastomer, the Sport Band is durable and strong, yet surprisingly soft. The innovative pin-and-tuck closure is laser-etched with “Designed with pride in California.” The band is complemented by a matching animated watch face and iPhone wallpaper.

A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.

Apple traditionally releases a new Pride band each year, supporting and bringing awareness to LGBTQ+ advocacy organizations around the world.