Initial customer demand for the new 15-inch MacBook Air has been “weaker than expected,” says a DigiTimes report. The report, which cites sources in the Apple supply chain, says that the 15-inch MacBook Air’s July shipment volume has been 50% less than initially estimated.
As a result of this “poor start,” the report claims that some Apple suppliers have requested a reduction in 15-inch MacBook Air shipments.
The new MacBook Air model debuted at Apple’s Worldwide Developers Conference, back in early June. The new 15-inch MacBook Air features a 15.3-inch Liquid Retina display, is powered by an M2 SoC, offers up to 18 hours of battery life, and features a silent, fanless design. The new 15-inch MacBook Air starts at $1,299
This marks the first time that Apple has offered a 15-inch display option for the MacBook Air, which had only been available in 13-inch and discontinued 11-inch size options.
Apple is scheduled to report its fiscal third-quarter earnings results on August 3, so we may find out then whether the 15-inch MacBook Air initial sales have lived up to Apple’s internal expectations.