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Apple Unveils Its 2023 App Store Award Winners – ‘Generative AI’ Trend of the Year

Apple Unveils Its 2023 App Store Award Winners – ‘Generative AI’ Trend of the Year

Apple has announced its 2023 App Store Award recipients, recognizing the 15 best apps and games that “empowered users to unleash their creativity, discover a world of new adventures, and have fun with family and friends.”

According to Apple, the Trend of the Year was generative AI, with apps integrating AI throughout the year in multiple ways.

“It’s inspiring to see the ways developers continue to build incredible apps and games that are redefining the world around us,” said Tim Cook, Apple’s CEO. “This year’s winners represent the limitless potential of developers to bring their visions to life, creating apps and games with remarkable ingenuity, exceptional quality, and purpose-driven missions.”

Apple selected App of the Year winners for each of its products, and Game of the Year winners for iPhone, iPad, and Mac.

Apps

  • iPhone App of the YearAllTrails, from AllTrails, Inc.
  • iPad App of the YearPrêt-à-Makeup, from Prêt-à-Template.
  • Mac App of the YearPhotomator, from UAB Pixelmator Team.
  • Apple TV App of the Year: MUBI, from MUBI, Inc.
  • Apple Watch App of the Year: SmartGym, from Mateus Abras.

Games

Apple selected five Cultural Impact Winners which were “recognized for their ability to drive positive change through apps and games.”

All App of the Year and Game of the Year winners will receive a physical App Store award modeled after the App Store logo.