Apple is conducting a cool new spring campaign in Japan to promote the App Store with fun ads featuring art commissioned from 13 local artists.
As first spotted by Creative Blog (via AppleInsider), Apple Japan’s YouTube channel has posted three new videos promoting the App Store via artwork commissioned from 13 local artists.
Each video shows a user tapping the App Store logo, then the camera zooms into a colorful sequence of animations showcasing a variety of apps, each in its own visual style.
Apple has also published a featured story on the Japanese App Store promoting the “new life” season:
The new life season of 2026 has arrived. Whether you’re starting school, moving up a grade, becoming a new member of the workforce, or beginning life in a new city, everyone taking a new step is the star of this season. Whether you’re starting something new, taking what you’re already doing to the next level, or pausing to recharge, let’s keep moving toward our goals.
This new life season, App Store editors are highlighting carefully selected apps and games tailored to the next step you want to take, while also spotlighting people making progress in different fields.
Promoted apps include Pokémon Sleep, Goodnotes, Royal Kingdom, Procreate Pocket, LINE, CapCut, and ChatGPT.
Watch the three ads below:
