Apple has shared a new ad aimed at privacy-minded browser users, promoting the iPhone’s Safari browser as the one to use in place of Google’s Chrome on Android devices, to “Keep data trackers off your back.”
Safari helps keep data trackers off your back with state-of-the-art features that defend you against cross-site tracking, hide your IP address from known trackers, and more. Safari helps block data trackers from watching you online. It’s a browser that’s actually private.
The ad shows Android phone users in everyday situations having to live with Chrome’s data trackers when they browse. The trackers are depicted as people in chrome-colored suits (Chrome, get it? Too obvious?) who follow them around uncomfortably close, wherever they use their device. One scene depicts a pair Chrome-encased folks (including one who looks uncomfortably like comedian Bobby Lee) riding piggyback on a dog walker as he browses. Another depicts a woman being stalked by several shiny suited individuals, all of whom are vanquished when she opens the Safari browser on her iPhone.
Apple has long promoted the privacy features of its devices and the Safari browser, calling privacy a “fundamental human right.” The company’s Privacy website highlights several privacy features that Chrome doesn’t come with out of the box, including blocking third-party cookies by default, using machine learning to combat tracking, hiding your IP address from known trackers, removing tracking parameters from URLs in Private Browsing, and much more.
