The Walt Disney Company and TikTok have announced a content sharing deal that will bring curated Disney-centric fan-created content from TikTok to the Disney+ app. Short-form videos from participating creators who opt-in to the program will be available on both TikTok and in Verts on Disney+. They will feature characters and stories from across Disney’s brands including Pixar, Marvel, Star Wars, FX and more.
TikTok creators will have access to assets related to hundreds of films and TV series from Disney’s huge content library. The hope is to better engage subscribers in “fan conversations, building stronger communities, and ultimately, helping them engage with more story formats across Disney+.”
“Creators are at the heart of everything we do at TikTok. Their creativity extends the life of films and shows into conversations that fans discover and share,” said Dawn Yang, Global Head of Entertainment, TikTok. “Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”
The duo say they believe that “great talent can come from anywhere.”
According to internal TikTok data, fans shared an average of 6.5 million Film and TV-related posts on TikTok each day last year, underscoring the depth and daily momentum of entertainment fandom on the platform. Nearly half of surveyed viewers said they went on to watch a movie or TV show on a streaming service or television after discovering entertainment content on TikTok.
