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New iPhone Ads – Apple Still As Smug As Ever

Posted in iPhone on 18/03/2011 by Cormac Moylan

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If you don’t have an iPhone, you don’t have the App Store, with the world’s largest selection of apps.

Apple is at it again. Apple recently launched a trio of adverts that reaffirms their reputation for exclusivity and for looking down their preverbal nose at those that have yet to enlist in Team Apple.

Each of the three advert end with the tagline “Yup, if you don’t have an iPhone, well, you don’t have an iPhone.”

Thanks for stating the obvious! And thanks for being smug about it.

But do these ads work? Will they trigger a cognitive reaction of “Oh! Gotta get me an iPhone”. Probably! The remaining two ads are embedded below.

What do you think of the ads?

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Cormac Moylan

Cormac is the head honcho behind MacTrast. Based in Cork, Ireland, his first foray into the Apple world was way back in 2006 when he purchased an iMac followed by a Macbook around 4 weeks later. He currently owns a Macbook Pro, iMac, Mac Mini, iPhone 4, iPod Touch, Apple TV, and has more than 30 pairs of shoes. He is also the Head of Digital at VisiTravel - a company that lists hotels in Ireland on their GoIreland site and offer cheap car hire through NovaCarHire.