Apple HDTV Project Reportedly Being Led By iTunes Creator Jeff Robbin

Posted in Apple, Apple News on 25/10/2011 by J. Glenn Künzler


While rumors about an Apple television set have picked up steam recently following a comment from Walter Isaacson’s Steve Jobs biography suggesting that Jobs had “finally cracked” the idea, the rumors have reached the next level as Bloomberg reports that the project is being led by iTunes creator Jeff Robbin.

Apple HDTV

Robbin is the original Apple engineer who crafted iTunes out of SoundJam MP, which Apple purchased in 2000. While iTunes was originally created as jukebox software, it eventually became the syncing platform for the iPod, and gained new abilities as the years went by. Rubin was also involved in creating the iTunes media store, as well as the iPod.

Bloomberg claims that three separate sources have informed them that Rubin would be heading up the Apple television project, which is especially interesting considering how closely the device will be expected to work with the iTunes media store and library.

The report follows comments issued yesterday by Piper Jaffray analyst Gene Munster, who claims that prototypes of a future Apple television are already in development, and that Apple has invested significantly in LCD manufacturing facilities.

With any luck, Apple will be able to come up with a solution that revolutionizes the television industry and changes the way we look at TV.


J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2012 iMac with an extra Thunderbolt display for good measure, a 4th-generation iPad, an iPad mini, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.