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Steve Jobs Discusses An Apple Television: “I finally cracked it.”

Steve Jobs Discusses An Apple Television: “I finally cracked it.”

While there have been rumors of an Apple HDTV circulating for some while, a newly leaked excerpt from Walter Isaacson’s forthcoming biography on Steve Jobs suggests that these rumors might be more of a reality than many previously thought.

Apple HDTV

Despite the fact that Apple, and even Steve Jobs himself have downplayed the feasibility of entering the television market, comments that Jobs made to Isaacson suggest that Jobs and Apple may have developed a solution to the clutter of TVs, DVD players and set top boxes.

From Steve Jobs by Walter Isaacson (via The Washington Post):

‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’

It’s not exactly clear what Steve Jobs meant when he said he “cracked” the television problem, but if it’s anything like I imagine after reading the excerpt, we may yet have some extremely exciting new products from Apple in the coming years.