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Apple’s Charitable Matching Program Raises Over $2.6 Million for Charities

Posted in Apple, News on 10/11/2011 by J. Glenn Künzler

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Tim Cook’s recently created charity matching program for Apple employees has already raised over $2.6 million for charity since it was introduced in September, reports AppleInsider, reflecting a combined effort between Apple and its employees.

Apple employees have donated more than $1.3 million to charity through various charitable organizations, which Apple has matched with an equal donation through their gift matching program. Tim Cook wrote the following message to employees in regards to the matching program:

We are all really inspired by the generosity of our co-workers who give back to the community and this program is going to help that individual giving go even farther. Thank you all for working so hard to make a difference, both here and in the lives of others. I am incredibly proud to be part of this team.

The program is reportedly being promoted internally at Apple in an effort to raise even more donations, and a unique website has been set up for Apple employees to encourage donations, and also to make it easier for them to donate.

$2.6 million is a pretty impressive figure for a program that has only been open for less than two months, and I for one am thrilled to see the program having so much success. Apple will match employees’ charitable donations up to a $10,000 limit each year.

  • http://www.facebook.com/people/Russell-Lee/100000076304450 Russell Lee

    The purpose of a match is to give a dollar-to-dollar increase to the charities. Apple is not doing that.
    If you read the whole article, you’ll see that Apple’s $1.3m match is not going to any charities. It’s going to be used to internally promote the program. They are paying themselves, if you will.

    “The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations.”

    The employees could have donated directly to the charities and the charities
    would have received the same amount they are receiving with Apple’s
    program. Instead, Apple gets good PR for what their employees are doing without having to donate anything.

    What a scam.

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J. Glenn Künzler

Glenn is Managing Editor at MacTrast, and has been using a Mac since he bought his first MacBook Pro in 2006. Now he's up to his neck in Apple, and owns an old iBook, a 2011 MacBook Pro, a MacBook Air, a third-generation iPad, 2 iPhones, and a Mac Mini that lives at the neighbor's house. He lives in a small town in Utah, enjoys bacon more than you can possibly imagine, and is severely addicted to pie.