Philips to Launch App Controlled LED Light Bulbs at Apple Stores on Tuesday

Posted in Apple News, Miscellaneous on 29/10/2012 by Chris Hauk


Philips announced today that it will be launching Philips hue, “the world’s smartest LED bulb” exclusively at Apple stores starting on Tuesday. Philips says the hue bulbs provide all “shades of white, from warm white light to cold with light,” as well as a selection of colors and pre-programmed settings.


The bulbs themselves work like any standard light bulb, but they use a bridge plugged into your router to allow you to personalize lighting settings and timers. This of course is not the first app-enabled product for the home to hit Apple Stores. Apple already sold the first and second-generation of the Nest Learning Thermostat.

The lighting system can even use a photo from your iOS device as a color palette, and can save and program settings to activate at pre-set times of day.

Philips says the hue bulbs will use 80 percent less power than traditional bulbs.

Apple Stores will begin on Tuesday to sell a hue starter kit that consists of three 50 Watt hue bulbs and the hue bridge. The kit will sell for $199. Additional individual bulbs can be purchased for $60, and you can add up to 50 bulbs to an existing hue bridge.

Philips has opened up the hue app to the developer community, creating an open source platform at Philips says it is inviting developers to explore the app, and develop other apps to “show what light can do to enhance your life.” Philips hue uses the open ZigBee Light Link standard so that it can be integrated with other ZigBee certified systems.

Update: TheNextWeb notes that these new bulbs will actually be exclusive to the Apple Store. Nice!


Chris Hauk

MacTrast Senior Editor, and self-described "magnificent bastard," Chris Hauk owns Phoenix Rising Services and writes for everyone's favorite "bad movie" website, Big Bad Drive-In.

His first Apple product was an iPod Classic 9 years ago, and he has since added a MacBook Pro, a number of iPads, iPhones, and multiple Apple TVs to his collection.

He lives somewhere in the deep Southern part of America. Yes, he has to pump in both sunshine and the Internet.