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Apple Reportedly Set to Refresh Entire MacBook Lineup Ahead of WWDC 2013

Apple Reportedly Set to Refresh Entire MacBook Lineup Ahead of WWDC 2013

Apple’s WWDC 2013 conference is coming up this Summer, and with Apple’s slow pace for hardware releases, so far this year, that likely means Apple will be playing catch up with their product cycles. According to “supply chain sources” speaking to DigiTimes, Apple is preparing to refresh its lineup of MacBooks around the time the event is expected to be held.

MacBook Air Side-By-Side


Apple MacBook shipments may only see single-digit growth in 2013, as related upstream component suppliers still have not yet seen any major increases in orders, according to sources from the upstream supply chain.

The orders may increase slightly after Apple releases its new MacBook products at the end of the second quarter.

Despite DigiTimes’ spotty track record, this claim actually seems quite likely. Intel’s new Haswell processors are expected to be ready sometime around this Summer (in fact, they’ve already begun shipping the first mobile chips to manufacturers), so it makes sense that Apple would update their popular notebooks around that time as well. While Apple did release a speed-bump and pricing update for both the MacBook Air and the Retina MacBook Pro earlier this year, a Haswell refresh would reflect a more significant update to the MacBook line.

Analyst Ming-Chi Kuo, who has an excellent track record when it comes to Apple predictions, outlined his expectations for Apple’s 2013 plans for the MacBook lineups in January. He sees the MacBook Pro consolidating into one hardware line, all Retina Display models.

Previous reports have claimed that Apple is preparing a revamped MacBook Air for the third quarter of 2013, which would make the timing right for Apple to announce the update at WWDC, and launch the newly revised MacBooks in stores shortly thereafter. The rumor seems to tell a pretty likely story about how Apple could time their next MacBook refresh, and I wouldn’t be at all surprised to see the claim come to fruition.

  1. Do you think they will bring back the 17″ mbp, as a retina display model…?
    And if so will they decrease price on 13″-15″ and keep the 17″ as the core “pro” model?
    Will they ever bring it back,
    Would it be worth it to them.

    And if they did, how many people would buy it.

    I just see the 11″-13″ airs as a yuppie ultrabook,
    And the 13″-15″ as strong but under powered, I feel that if there was a 17″ retina MacBook Pro it would put all of there other products into a good selling perspective.
    That way everyone goes home with what they wanted.

    Idk, just my two cents.

  2. Dan says:

    The 17″ likely won’t be back until the next re-fresh sometime next year. The reason they stopped production of the 17″ MacBook Pros is because the technology to produce a stable retina panel at that size is not yet perfected. The next year time-frame is coming from me alone so don’t expect it to become fact. I only said next year because that would give the manufacturer 2 years to perfect the technology and start producing bigger panels that are actually stable.

  3. So why not this year(late June wwdc 2013 refresh)
    They have had retina tech for awhile now sense iPhone 4
    They know how to make things
    More powerful, so in my mind, seeing as apple has had the retina tech sense iPhone 4 and they have implamented that tech on the 13″-15″ models sense 2012,
    I’m just thinking they might just be smart enough to do it this round if to do it at all,
    What gets me tho is that they sneakily went away with the 17″ pro beauty,
    Rather than going about it any other way.
    Doesn’t feel right, doesn’t make sense even when thinking about poor sales and small market.
    Sounds like alot of boossgag to me.!
    When all other major company’s have notebooks ranging from 11″-18″ I can’t see why apple would allow themselves the loss of being on par with other company’s selling a product of that caliber. Or even giving other company’s the chance to dominate that market.

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