As a followup to Monday’s “1-24-14” Mac 30th anniversary video that was filmed exclusively iPhones and then edited on Macs, Apple has released a behind the scene’s video detailing just how the ad was made.
The video depicts the camera equipment used to film the ad, which included several different iPhones attached to special mounts able to rotate in any direction. A narrator explains that individual filming crews were sent to locations around the world to obtain simultaneous footage, with each crew using an iPhone to capture video that was then sent to a receiver in a backpack.
Footage was beamed instantly to director Jake Scott. Scott, son of director Ridley Scott, who directed the “1984” Super Bowl ad that introduced the original Macintosh, communicated with the crews via FaceTime.
The video was created using more than 70 hours of footage captured from 15 different locations on five continents. he locations included: Seattle, Aspen, Maryland, Brookhaven, Puerto Rico, Botswana, London, Lyon, London, Paris, Amsterdam, Pompeii, Shanghai, Tokyo, and Melbourne.
Apple has also posted a detailed web page that gives an even closer look at everything that went into the video.
Thanks to MacTrast reader @MichelleLDuncan for the heads up.