Amazon has reportedly cancelled its plans to launch a “skinny bundle” of streaming television channels. Reuters says Amazon was unable to convince networks to allow the online merchant to offer only some of their channels in the base package.
Apple was reportedly looking to offer a similar type of bundle, but ran into the same issues with content providers. Media firms such as Viacom and Disney, which own multiple networks, do not want streaming services to pick and choose which channels they offer, instead requiring the services to also include their weaker channels along with the more popular channels.
The online retailer will instead focus on expanding its Amazon Channels service, which offers separate subscriptions such as HBO, Showtime, Starz, and other premium networks to its prime members.
Amazon will continue to work to draw more eyes to its Prime Video service, as earlier this week it was announced that the streaming service had obtained the rights to create a series based on the popular Lord of the Rings book series by author J.R.R. Tolkien. The company hopes the series will become its “Game of Thrones,” which has proved popular on HBO.
“’The Lord of the Rings’ is a cultural phenomenon that has captured the imagination of generations of fans through literature and the big screen,” Sharon Tal Yguado, Amazon Studios’ head of scripted series said. “We are honored to be working with the Tolkien Estate and Trust, HarperCollins and New Line on this exciting collaboration for television and are thrilled to be taking The Lord of the Rings fans on a new epic journey in Middle Earth.”