Latest Apple & Mac News

Apple’s iPhone 4S “Celebrity” Ads Score Well With Viewers

Posted on 27/04/2012 by Chris Hauk


Advertising tracking firm Ace Metrix says viewer reactions to the new “celebrity” ads for Apple’s iPhone 4S are registering well with consumers. Generating scores higher than any other iPhone 4S ad released so far this year, the new ads feature Samuel L. Jackson and Zooey Deschanel.


3rd-Gen iPad Launches in 9 Additional Countries

Posted on 27/04/2012 by J. Glenn Künzler

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As Apple continues to catch up with demand for the new 3rd-gen iPad, Apple has now launched the new iPad in nine additional countries. The new iPad continues to remain extremely popular, and walk-in retail availability remains high.


Review: Logitech UE Air Speaker

Posted on 26/04/2012 by J. Glenn Künzler

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Logitech has just released their very first AirPlay speaker, the Logitech UE Air ($399, link), which promises to offer exceptional sound, simple setup, and great design. We aim to find out whether the Air Speaker lives up to those promises.


First Time Apple Owners Make Up 1 in 4 iPad Purchases

Posted on 26/04/2012 by Chris Hauk

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The iPad has played a large part in bringing new customers into the Apple fold, a new study reports, as it shows that about 25 percent of buyers in the U.S. say the iPad is their first-ever Apple product.


iOSLiveTV: Free Premium TV for Your iOS Device

Posted on 26/04/2012 by Chris Hauk


To be filed under the headings of “Too Good to Last”, and “Get it While You Can”, iOSLive brings free premium and broadcast television channels to your iPhone, iPad, and Apple TV.


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