That’s more like it Apple! After a few, very, very poor iPhone adverts, Apple have got their stuff together and produced a great iPad 2 advert that shows off the iPad 2’s slicker design but also the overall usability of the iPad.
The advert focuses on the faster, lighter, and thinner design of the iPad 2. But more importantly, the ad explains that when “technology gets out of the way, everything becomes more delightful, even magical, that’s when you leap forward.”
Reading between the lines, Apple is saying that their tablet rivals can plough as much RAM, processor power, and storage into their devices but they will never come close to the usability and experience of using an iPad.
Good show Apple.