Apple’s First Ever Logo

Apple’s First Ever Logo

If you lived under a rock and you had never heard of a company named Apple, you wouldn’t be far wrong in assuming their logo may feature an apple. But you guess an apple tree? And would you expect it to feature Isaac Newton?

Below is Appe’s first logo. It was designed by co-founder Ronald Wayne and features Isaac Newton sitting under an apple tree with a phrase from Wordsworth:”Newton ‘A Mind Forever Voyaging Through Strange Seas of Thought Alone.” within the border.

Pretty ridiculous, isn’t it.

According to TechTree, Jobs thought the complex nature of the logo might negatively impact sales. They opted for a far more brandable and simple logo – the 80’s look!

Apple Logo
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  1. The Newton quote along the bottom is shown in full and therefore spaced irregularly (to avoid the flag), in the event you were curious about it. "Newton–a mind forever voyaging through strange seas of thought—Alone."

  2. LjR says:

    And I remember walking to a meeting on campus and asking how it came to be that Apple was called Apple …and was told the story of Steve and Woz picking apples one summer. The apple trees are still there on whatever that big main blvd. is over there we would walk down to get to meetings at Apple. And I remember thinking '..gotta pick some of the fruit growing on these young little trees..' (yes, they were MacIntosh Apples growing there & looked great – likely not organic though). I am still trying to get back to Apple. I miss it terribly.

  3. toot! says:

    He's holding an iPad, that's pretty amazing foresight from Mr. Wayne

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