Tesla has one model of electric vehicle, The Roadster, which runs a cool $109,000 but that hasn’t stopped the company from knocking it out of the park with a new retail strategy. Last summer, the car manufacturer nabbed Apple’s retail strategist,
Greg Blankenship, to devolop their dealership strategy as VP of Worldwide Sales and Experience. The Tesla store obviously resembles an Apple Store in many ways thanks to Blankenship’s leadership. It’s a comfortable environment that looks nothing like the average Ford or Chevrolet dealership.
Rather, it looks more like an interactive science and technology museum. A customer can see how their electric vehicles work and ogle the impossibly small electric motor that makes this Roadster do 0-60 MPH in 3.7 seconds. Customers can then use a touch screen to build their own Roadster or even piece together car parts, LEGO-style, to get a feel for the color-combinations and interior styling. Apple hardware abounds in this showroom – no surprise there. Not to worry if you can’t afford 100 grand for a set of wheels. Tesla allows you to preorder the $50,000 forthcoming Model S family sedan from one of their iMacs or your iPad.
Watch Green Overdrive’s video for a tour of the Tesla showroom in Silcon Valley with