As fiscally focused as Apple sometimes appears to be, they have nevertheless extended a gesture of goodwill to those affected by the disaster in Japan by offering to fix their quake-damaged devices for free.
Tuaw reports that Apple is offering free repairs for iOS devices, Macs, and Cinema Displays that were damaged during the Japan earthquake and tsunami back in March. The list of devices that they will repair is available (Google translated) here. This is only available to customers who live in the affected areas listen in the Disaster Relief Act of 2011.
Apple was quick to respond to the disaster, and offered its support to victims and staff multiple times. From MacStories:
Most notably, a story from an Apple employee in Japan described how the company allowed customers, employees and regular people to find shelter inside the Apple Stores, using the power lines to recharge their computers and in-store Macs to connect iPhones and iPads. The company then set up a special page in the iTunes Store to donate to the American Red Cross for the Japan relief fund. Apple CEO Steve Jobs also sent a letter to all Apple Employees a few days after the disaster.