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Fortune Article “Inside Apple” Gives A Rare Glimpse Into Apple And Steve Jobs

Fortune Article “Inside Apple” Gives A Rare Glimpse Into Apple And Steve Jobs

Fortune recently released an article written by Adam Lashinsky entitled “Inside Apple,” which provides dozens of rare insights into the business and culture at Apple, as well as the mind of its CEO, Steve Jobs. You can get it for $4.99 on the iPad through an in-app purchase in the Fortune app.

There are several juicy quotes and facts in it pulled from interviews with Apple employees, including Jobs’ reaction to the botched MobileMe and iPhone 3G launch in 2008. When the launch didn’t go as planned, Jobs called the MobileMe team into a town hall meeting and said the whole group was “tarnishing Apple’s reputation.” Jobs went on, “Can anyone tell me what MobileMe is supposed to do?” Upon hearing a response, Jobs wondered aloud, “So why the f*** doesn’t it do that?”

Lashinsky also discussed a speech that Jobs gives to employees rising to the rank of vice president, dubbed “Difference Between the Janitor and the Vice President.” In it, Jobs tells the new VP that it’s OK for a janitor to make excuses when things go wrong — but a VP doesn’t have that luxury. “Somewhere between the janitor and the CEO, reasons stop mattering. [That] Rubicon is crossed when you become a VP,” Jobs reportedly says during the speech.

Lashinsky’s story is available in the latest issue of Forbes, which can be purchased in print, on the iPad for $4.99 or through Amazon’s Kindle store for $0.99

[BGR, MacStories]

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