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Apple Struggling To Produce Enough 13″ MacBook Airs To Meet Retail Demand

Apple Struggling To Produce Enough 13″ MacBook Airs To Meet Retail Demand

Apple’s newly-refreshed MacBook Air, which they released last month, has been selling extraordinarily well. So well, in fact, that it seems Apple can’t make MacBook Airs fast enough to keep up with retailers’ demands – a good sign, for sure, but frustrating for those that have to wait for their MacBook.

The report comes via AppleInsider, and alleges that Apple has not been able to provide “significant stock” of its new 13-inch MacBook Air to its indirect reseller channels, including Amazon and Best Buy.

Indeed, Best Buy’s website reports that they are sold out of the 13″ model, although Amazon continues to have some stock at an inflated price. Apple’s online store lists the computers as available to ship within 24 hours. Further, AppleInsider checked a number of Apple Stores around the US, and found there to be no real supply problems at any of them, with only one store reported being sold out.

In contacting further retailers, however, it does indeed seem that Apple resellers outside of Apple’s own chain are reporting low or no stock across the nation.

Like the iPad, the MacBook Air is quickly becoming an extremely popular and trendy device, with many consumers being pulled in by its thin form factor, light weight, and extremely fast and stable performance.

For now, this should be taken as a good sign. Hopefully Apple will be able to ramp up their production soon to meet demand.

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