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Report: Apple Is Preparing A New Video Delivery Technology

Report: Apple Is Preparing A New Video Delivery Technology

Some brief comments made by the Wall Street Journal indicate that Apple is preparing a new technology to deliver video to televisions, and has been debating about whether to try launching a subscription TV service.

Apple HDTV

The comments are made in an otherwise unrelated report regarding the challenges that Tim Cook will need to face. Little is know regarding what Apple’s plans entail or how it might work, but a similar report earlier this month suggested that Apple is developing a service called iTunes Replay, which would allow users to access and possible stream movies and television shows. They have also been rumored in the past to be preparing a Netflix-like service.

Apple has slowly been enabling users to re-download various types of content since the announcement of iCloud, starting with iOS apps, but eventually spreading to television shows. Apple will soon allow users to re-download their iTunes music as well with an upcoming iCloud service called iTunes Match due to be released this fall.

Previous reports have suggested that Apple may even be preparing their own HDTV, having been rumored to be investigating Samsung for their 55-inch LED displays. Apple has been producing their Apple TV set top box for the past several years, although it doesn’t experience nearly the success that most of Apple’s other products do.

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