Apple has just taken their promotion of the iBookstore to a new level by launching an official Twitter account to update followers on new releases, special offers, and other details or promotions.
The Twitter account made its debut tweet earlier today, although the account has existed since June. The first official tweet reads as follows:
Welcome to the Apple #iBookstore on Twitter. Follow us to discover new releases, exclusive book offers, and more.
The account also put out it’s first promotion earlier today, featuring Erin Morgenstern’s new book “The Night Circus”, which Apple is currently featuring on the iBookstore’s main page.
Starbucks has also stepped in by offering free extended samples of the new book through their Pick of the Week program, in which cards placed on the sales counter at Starbucks contain a code to redeem in the iBookstore.